Writing a game advert

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Writing a game advert

Postby elf23 » Sun May 08, 2011 11:00 am

Hey everyone,

As I think I mentioned previously, my gaming group has gotten a bit on the small side recently, with people having less time available, and players coming and going. I've tried putting "looking for players" posts in various local / national RPG forums, without a huge amount of success, so I thought I'd also try putting out some posters in local gaming shops. I asked a couple and they both said it's cool, so now I just have to come up with a poster! I've never done this before, and never really even seen posters advertising other people's games, so I'd appreciate any tips or advice anyone might have. Here's what I was thinking of, roughly:

  • Big title: Dungeons & Dragons (working on the theory that that name is more of an attention grabber than Labyrinth Lord, and that perhaps people are less likely to want to join a game that they've never heard of. Plus the name D&D is immediately evocative of a lot of the right stuff, where LL isn't necessarily. That's my theory at least!)
  • "Bi-weekly game looking for players"
  • An attractive and somewhat old-school looking picture. Probably something by Pete Mullen or Erol Otus, as I love their kind of out-there style. (I'm thinking of the image on the inside cover of the Dungeon Alphabet, for those who have it.) I want to choose an image that is representative or evocative of the game -- exploring dungeons and encountering weird creatures! :D
  • A bit of text giving some brief (and hopefully inspiring ;)) info about some of the interesting / unique features of the campaign.
  • Practical details: when / where / who.
  • Contact info, etc.

I'm erring on the side of rather not explicitly mentioning the term "old-school" or anything like that, as it might be off-putting to people, and in a way I don't think it's that relevant. Though I suppose it is perhaps worth writing somewhere that we're using an older rules set (i.e. not D&D 4 or 3.5 or whatever). "Traditional" might be a good word rather than "old-school" perhaps? I don't know, it's a tricky topic... If I, for example, saw an advert for an "old-school D&D game" I'd be phoning them up straight away! But I imagine (perhaps I'm wrong) there are players out there who would immediately dismiss anything described in that way, without giving it a chance.

Any thoughts / suggestions greatly appreciated! Also if anyone has any other tips for finding new players, please do tell.
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Re: Writing a game advert

Postby 3llense'g » Sun May 08, 2011 2:46 pm

elf23 wrote:[list]
[*]"Bi-weekly game looking for players"

I assume you mean every other week. Others might assume you mine twice a week though. There's some ambiguity to that term. :)
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Re: Writing a game advert

Postby elf23 » Sun May 08, 2011 3:36 pm

3llense'g wrote:I assume you mean every other week. Others might assume you mine twice a week though. There's some ambiguity to that term. :)

Ah yeah, good point. Maybe I'll just put "Regular game looking for players", and then use the full phrase "we play once every two weeks" in the 'small print' at the bottom...
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Re: Writing a game advert

Postby Mark » Mon May 09, 2011 1:12 am

You have a great starting concept. Personally, when I've looked at adverts, I want to see explicitly what systems they are planning. You are correct that Dungeons and Dragons will grab the eye. Everyone knows the term. Perhaps you should also include a blurb describing the current campaign or planned campaign.

I question how many people even visit gaming stores these days. I don't have a better suggestion.
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Re: Writing a game advert

Postby Blood axe » Mon May 09, 2011 2:26 am

How about a picture of a chick in a chainmail bikini? ;)
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Re: Writing a game advert

Postby elf23 » Mon May 09, 2011 7:49 am

Blood axe wrote:How about a picture of a chick in a chainmail bikini? ;)

:D Haha, of course, what was I thinking!? I guess just that image with the word "D&D?" written on one breast and my phone number on the other... Haha...

Mark wrote:I question how many people even visit gaming stores these days.

Yeah I wonder as well... But I guess at least enough people to keep several shops alive in this city. I just wanna put something out there on the off chance that someone both sees and digs it!

Mark wrote:Personally, when I've looked at adverts, I want to see explicitly what systems they are planning.

True. Ok I think I'll write something like "traditional D&D using the Labyrinth Lord rules" in the "more info" section.
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